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In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending cues through the mass media telling Republicans or Democrats, for example, what the Republican or Democratic position is on a

Title : The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion?
Author : Jeffrey Friedman
Language : en
Rating :
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Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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