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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by

Title : Consumers in Context: The Bpm Research Program
Author : Gordon R. Foxall
Language : en
Rating :
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Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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